A Financial Institution Relaunched It's Credit Card Rewards Acquisition Program.
Campaign data was used to develop an investment model leading to a 20% decrease in overall marketing cost for new members. Overall 10% growth in new member conversions. 100% lift in revenue from new members by targeting with relevant produc
Direct To Consumer Launch
A traditional B2B company wanted to sell its product line directly to consumers to launch a new business line.
Revenue is 4% of total new sales after 1 year! New business strategy enabling company to enter new markets further increasing sales.
Re-imagined a B2B brand to enable the company to compete in an increasingly complex HR market.
Enabled the company to effectively launch a new product that did not conflict with the legacy brand and position the company as an industry leader and innovator.